A pioneer B2B agency,
born from the field.

A trajectory that is already well under way

247+

Missions Accomplished

Experienced sectors

2012

Our first customer

And a dynamic that is accelerating every month.

Our starting point

Botte Secrète was born from an observation: B2B marketing in Switzerland lacked a real framework and an approach sufficiently rooted in reality.

The agency was built in response to this absence, with a simple and assumed ambition: to become the reference for B2B marketing in Switzerland.
Not by ego. By requirement. Because this complex terrain deserves better than copy-pasting B2C recipes.

Because business challenges, sales cycles, and influence logics do not meet the same rules.

Today, the agency is identified as one of the pioneers of Swiss B2B marketing.

We're not called Secret Boot by chance.

secret boot [feminine noun:/bphot sə.kfr.t/]

An advantage or resource that is discreet and decisive, often hidden, that is retained to obtain a superior result at the right time.
An ingenious and unexpected way to turn a situation in its favor.

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We provide our customers with these hidden strategic levers, developed specifically for B2B marketing in Switzerland.

Instead of recycling generic methods, we reveal, at the right time, the dynamics and insights that will make a difference in a demanding market. It is this ability to deploy, with precision and audacity, a tailor-made advantage that we transform into the success of each project.

A locally based team, structured for real issues

At Botte Secrète, no abstract theory: just concrete solutions, deployed with a sense of the collective.

Anchored in the heart of Switzerland, we speak the same language as our customers: pragmatic and results-oriented.

Each project is treated as a team effort — we exchange, we confront ideas, we move forward together. Our agile structure and our knowledge of the field allow us to anticipate your needs, to adapt our methods to your reality and to assist you on the issues that really matter to support and make your growth efforts fruitful.

“In 2015, after years at Pentagram and working across Copenhagen's design scene, I saw an opportunity to create something different: a practice where strategic thinking and creative execution could truly work in harmony. Not just another agency, but a place where thoughtful design could transform how businesses approach their biggest challenges.”

Sebastien Andersen

Founder & CEO

Passion B2B

Experienced profiles for your challenges

Botte Secrète is an independent agency based in Lausanne. What brings our talents together? A common obsession with B2B. His requirement. Its complexity. Its potential.
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The team brings together experienced complementary profiles - strategy, content, creation, digital - to address B2B business issues and challenges.

Our book

The Swiss B2B marketing bible exists!

We made a simple observation: if we look closely, there are few useful and structuring resources for Swiss B2B companies. But when something we need does not exist: we do it. So we wrote a book.

A real one! Thick Structured. Based on more than 150 interviews conducted with managers, marketing managers, sales managers or product managers.This book is now transmitted between peers in management committees, shared between departments, sent to new recruits.It establishes a framework, clarifies roles, and structures thinking. And above all, it allows you to start the right discussions. The book is available in bookstores!