We made a simple observation: if we look closely, there are few useful and structuring resources for Swiss B2B companies. But when something we need does not exist: we do it. So we wrote a book.
A real one! Thick Structured. Based on more than 150 interviews conducted with managers, marketing managers, sales managers or product managers.This book is now transmitted between peers in management committees, shared between departments, sent to new recruits.It establishes a framework, clarifies roles, and structures thinking. And above all, it allows you to start the right discussions. The book is available in bookstores!
A pioneer B2B agency,
born from the field.
A trajectory that is already well under way
247+
Missions Accomplished
7+
Experienced sectors
2012
Our first customer
And a dynamic that is accelerating every month.
Our starting point
Botte Secrète was born from an observation: B2B marketing in Switzerland lacked a real framework and an approach sufficiently rooted in reality.
The agency was built in response to this absence, with a simple and assumed ambition: to become the reference for B2B marketing in Switzerland.
Not by ego. By requirement. Because this complex terrain deserves better than copy-pasting B2C recipes.
Today, the agency is identified as one of the pioneers of Swiss B2B marketing.
We didn't name ourselves Botte Secrète by coincidence.
botte secrète [noun: / bɔt sə.kʁɛt /]
- A discreet and decisive advantage or resource, often hidden, that is kept in reserve to achieve a superior result at the right moment.
- An ingenious and unexpected way of turning a situation to one's advantage.
We provide our clients with these hidden strategic levers, developed specifically for B2B marketing in Switzerland.
Rather than recycling generic methods, we reveal, at the right moment, the dynamics and insights that will make the difference in a demanding market. It is this ability to deploy, with precision and boldness, a tailor-made advantage that we transform into success for each project.
A locally based team, structured for real issues
At Botte Secrète, no abstract theory: just concrete solutions, deployed with a sense of the collective.
Anchored in the heart of Switzerland, we speak the same language as our customers: pragmatic and results-oriented.
Each project is treated as a team effort — we exchange, we confront ideas, we move forward together. Our agile structure and our knowledge of the field allow us to anticipate your needs, to adapt our methods to your reality and to assist you on the issues that really matter to support and make your growth efforts fruitful.
“In 2015, after years at Pentagram and working across Copenhagen's design scene, I saw an opportunity to create something different: a practice where strategic thinking and creative execution could truly work in harmony. Not just another agency, but a place where thoughtful design could transform how businesses approach their biggest challenges.”
Sebastien Andersen
Founder & CEO
About our team
Experienced profiles for your challenges
Botte Secrète is an independent agency based in Lausanne. What brings our talents together? A common obsession with B2B. His requirement. Its complexity. Its potential.
The team brings together experienced complementary profiles - strategy, content, creation, digital - to address B2B business issues and challenges.
The team brings together experienced complementary profiles - strategy, content, creation, digital - to address B2B business issues and challenges.
Our book
The Swiss B2B marketing bible exists!
In the media
Dans la presse
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