A pioneer B2B marketing team, obsessed with efficiency.

From acquisition to communication, we are bringing out the right levers and transforming marketing into a growth accelerator.

Two levers, the same requirement

We work on two B2B axes: customer acquisition in all its forms and communication.

Commercial growth

We intervene when your company needs to better structure its acquisition and commercial development. This can involve a rethinking of positioning, a more sophisticated go-to-market strategy, or the redesign of a buying journey that has become too complex.

Communication

We help your business refine its brand platform, set a consistent editorial line, create useful content, and design campaigns that advance an idea. Intended as much for your customers as for your teams, this is often where the impact is most visible.

Let's generate growth

Not sure where to start yet?

Perfect.

Our customers

We support SMEs and large companies in B2B sectors where precision is required and the challenges are very real: Tech, Industry, Energy, Services, Real Estate, Health.

References

“In 2015, after years at Pentagram and working across Copenhagen's design scene, I saw an opportunity to create something different: a practice where strategic thinking and creative execution could truly work in harmony. Not just another agency, but a place where thoughtful design could transform how businesses approach their biggest challenges.”

Sebastien Andersen

Founder & CEO

Actualités

La Botte Secrète documente son approche, partage ses réflexions et ouvre ses coulisses !

Go-To-Market strategy, design and integral production of campaigns to launch on a new market

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Our book

The B2B marketing bible finally exists!

We made a simple observation: if we look closely, there are few useful and structuring resources for Swiss B2B companies. But when something we need does not exist: we do it. So we wrote a book.

A real one! Thick Structured. Based on more than 150 interviews conducted with managers, marketing managers, sales managers or product managers.This book is now transmitted between peers in management committees, shared between departments, sent to new recruits.It establishes a framework, clarifies roles, and structures thinking. And above all, it allows you to start the right discussions. The book is available in bookstores!