What you see here is only part of the picture

The agency supports B2B companies of all sizes, on visible projects, but also others that will never be visible. And it is very good that way. Working in depth also means knowing how to remain discreet when necessary.

Environments we understand

We support companies operating in complex technical environments, with long sales cycles and growth challenges across their key markets.

Industry

From machine tools to high-precision parts, through distribution or industrial technologies, we know the challenges of a very competitive sector, often exporting, where image, technique and seriousness go hand in hand.

Technology

Our experience in tech is vast: software, hardware, cloud, telecommunications, cybersecurity, deeptech... We have helped companies to clarify their offer, activate their growth, gain accounts and promote their innovation, in a sector where speed and precision are key.

Energy

We support industrial players in the field of energy: heating, electricity, renewables, networks, production, technology... Technical and complex areas, which require a clear, structured approach, and adapted to long decision chains.

References

Strategic missions

Here are some examples of missions carried out for our customers. Our collaborations generally take place over a long period of time and on various topics, from strategy to execution.

Implementation of an account-based approach for an industrial player

Support for an industrial player in the structuring and deployment of its account-based marketing approach. The mission covered the definition of the strategy, the identification of priority accounts, the marketing—sales alignment and the implementation of the first targeted initiatives.

CRM transformation and marketing automation for a distribution company

Redesign of the CRM and marketing automation ecosystem in order to structure data, improve the follow-up of prospects and develop a more efficient approach to lead management. The mission included the definition of processes, the structuring of data and the establishment of acquisition and nurturing scenarios.

Lead generation and management strategy for an energy player

Definition and implementation of a comprehensive demand generation strategy for a group active in the energy sector. The mission covered the structuring of lead management, the marketing—sales alignment and the deployment of campaigns aimed at generating and qualifying commercial opportunities.

Strategic market analysis and prioritization of opportunities for an industrial player

In-depth analysis of the market, target segments and buying paths in order to identify priority opportunities for growth. This mission made it possible to clarify the positioning, to guide the go-to-market strategy and to define a roadmap of high-impact initiatives.

Deploying an ABM program for a technology company

Design and deployment of an account-based marketing program aimed at developing major accounts.
The mission covered the definition of the pilot, the selection of strategic accounts, the creation of targeted initiatives and support for a wider deployment.

Demand generation strategy and execution for a technology company

Definition and implementation of a comprehensive demand generation plan aimed at increasing visibility and generating new business opportunities. The mission included structuring the strategy, deploying campaigns and activating the various acquisition channels.