B2Bible: Overview of the Swiss B2B landscape
The only book about marketing and commercial challenges and practices of swiss companies
150+
Managers of SMEs & large companies and experts interviewed
500+
Hours of interviews condensed into an intuitive book
256
Pages of insights about the B2B environment in Switzerland
4
Key axis to understand and develop your marketing and sales in 2025
Since the birth of Nespresso, customer experience and satisfaction have been at the center of all commitments and actions. We pay the greatest attention to the journey of our customers by offering them the most suitable offers and experiences according to their preferences, their consumption and their wishes to discover the most suitable offers and experiences. To achieve this, we have implemented CRM tools capable of meeting this ambition.
Directeur, Nespresso Professional
The absence of competition is not always a good thing, because it does not dynamize the market; the presence of competitors who work poorly is not positive either, as it risks damaging a market due to dissatisfied customers.
Président , Melioris SA
Beyond the evangelization necessary to allow a good understanding of the challenges and the undeniable advantages of our solutions, we must maximize touchpoints to ensure that we are known and considered by our prospects. And above all, to inform and support our future customers at each stage of their project.
Fondateur et Ceo, eeproperty
The first reference book about B2B in Switzerland
With its unique fabric of SMEs and innovative companies, Switzerland is a highly B2B country. But how can we ensure its sustainability and growth in this very particular world? How to get noticed, build a relationship of trust, conclude a transaction and evolve with the challenges of digital technology?
Field research, backed by experts
Because no one knows B2B better than the players in the sector, we have collaborated with more than 150 managers of SMEs and large companies, along with B2B specialists. We talked about their vision, their advice, and their experience in the field.
The goal is clear: cope with the rapid evolution of marketing and sales with the specificities of B2B.
We want to establish a common strategic language. Both intuitive and effective, generating maximum synergy within the company.
With this study, you have really put your finger on a subject that concerns us on a daily basis. In B2B, we are often locked into our sectors and forget to share our common challenges.
An deep dive in 3 parts
Get familiar with our approach and the key aspects of B2B.
What are its characteristics? How do you approach growth? What is the role of marketing?
B2B is in full transformation, mainly due to digital technology and new buying habits. Understand how modern shoppers behave, dive into the increasingly complex buying journey, and find out what approach companies are taking.
Structured in 4 areas - Strategy, Brand and Communication, Customer Acquisition, and Sales, explore the key issues of marketing and sales practices in B2B. Find concrete cases thanks to excerpts from our interviews with more than 150 managers and experts from SMEs and large companies.
Find answers to your questions
Conferences
Let's meet to talk about marketing and sales issues in B2B
Do you want to participate in a private conference?
Contact us and we will do our best to reserve your place.
Upcoming events
Mardi 03 décembre, 18h30 -19h30
Informations et inscription ↗︎
Past events
Frédéric Gaiani - Directeur commercial chez Tipee
Celso Da Costa - Directeur Marketing chez EMS
Retours sur la conférence ↗︎
Hervé Bellin - Directeur B2B Nespresso Suisse
Celso Da Costa - Directeur Marketing chez EMS
Olivier Frei - Senior B2B Marketing Professional à Elca
