Understand the levers of B2B marketing to gain clarity, consistency and growth
A new Swiss book on the marketing and commercial challenges and practices of companies in 2025 with +150 interviews
A trajectory that is already well under way
In many businesses, B2B marketing remains underexploited.
Not because it's useless, but because it's poorly framed.
We launch campaigns, we test tools, we talk about activation, but without always knowing what we are trying to produce.
This book offers a method.
It helps to understand a clear marketing approach, linked to the real challenges of growth, differentiation and performance in your markets.
A tool to better decide, better align, better move forward
The B2Bible is for those who want to accelerate without dispersing.
Managers, marketing departments, project managers, sales managers, management committees...
This book is a tool for when you need to:
- Clarifying your strategy in a changing market
- Create a common language between marketing, sales, product
- Building a consistent approach to differentiate
- Save time on internal decision cycles
- Revise an approach before launching a growth plan
What you will find there
The content is structured in 7 chapters that accompany in-depth reflection: positioning, acquisition, communication, management.
Inside:
- Over 150 interviews with Swiss B2B decision-makers
- Real cases, lived dilemmas, gray areas identified
- Frameworks to map your challenges
- Tools to activate your marketing actions more precisely
- Examples from sectors such as tech, industry, real estate or health
Find a simple objective in each chapter: to help better understand your market, structure your response, and trigger a sustainable growth dynamic.
Read an excerpt
The introduction and the beginning of the first chapter are freely available.
Enough to get a clear idea of the tone, the substance, the structure. And to go further, an enriched version of the extract is available in PDF by email: complete chapters, tools, feedback from managers.
For whom, in concrete terms?
The book is already being circulated in several management committees. It serves as a basis for workshops, strategic sprints or market trade-offs.
It does not replace a mission, it prepares it.
It does not give ready answers; it helps to ask the right questions.
Ideal for example, for...
An SME looking to structure its marketing to scale more cleanly
A group in the process of repositioning an offer or a BU
A company that wants to activate a new channel or a new segment
A management committee that needs a common base before making a decision
Conferences
In the media
Your pioneer B2B marketing agency, based in Switzerland, obsessed with efficiency.
We support SMEs and large companies in sectors where precision is required and where the challenges are very real: Tech, Industry, Energy, Services, Real Estate, Health.
