Understand the key levers of B2B Go-to-Market to gain clarity, consistency and growth

A unique Swiss book on the marketing and commercial challenges and practices of B2B companies, based on more than 150 interviews.

150+

Business leaders interviewed

17+

Talks and conferences delivered on the book

18+

Marketing and sales tools and methods

A unique book on the challenges of B2B

The B2Bible in a nutshell

In many companies, B2B Go-to-Market remains underused. Not because it is irrelevant, but because it is poorly framed.

Campaigns are launched, tools are tested and activation is discussed, without always being clear on what the business is trying to achieve.

Our book helps companies adopt a clear Go-to-Market approach connected to real growth, differentiation and market-performance challenges.

A tool to make better decisions, align teams and move forward

The B2Bible is for people who want to accelerate without losing focus.

Executives, marketing leaders, project managers, sales leaders and management teams…

This book is designed for the moments when you need to:

Clarify your strategy in a changing market
Create a common language across marketing, sales and product teams
Build a coherent approach to differentiation
Save time in internal decision-making cycles
Take stock of your approach before launching a growth plan

What you will find inside

The content is structured into seven chapters that support in-depth thinking on positioning, acquisition, communication and performance management.

Inside:

More than 150 interviews with Swiss B2B decision-makers
Real cases, real dilemmas and recurring blind spots
Frameworks to map your challenges
Tools to activate marketing and sales initiatives more precisely
Examples from complex sectors such as technology, industry, energy and healthcare

Each chapter serves a simple purpose: helping you better understand your market, structure your response and build sustainable growth momentum.

Read an excerpt

The introduction and the beginning of the first chapter are available for free.
Enough to get a clear sense of the tone, substance and structure.

Who is it for, specifically?

The book is already being used by several management teams. It serves as a foundation for workshops, strategic sprints and market decisions.

It does not replace an engagement; it prepares one.
It does not provide ready-made answers; it helps teams ask the right questions.

Ideal, for example, for...

An SME looking to structure its Go-to-Market and scale more effectively

The B2Bible gives SMEs a framework for building a clear and repeatable Go-to-Market approach. It can guide objective setting, the organisation of key roles and capability building, helping companies move from isolated initiatives to a broader approach that supports sustainable growth.

A group repositioning an offer or business unit

During a repositioning, the B2Bible provides a framework for structuring the analysis and aligning teams around a shared diagnosis. It offers tools to explore the market, identify priority personas and test new value propositions, helping prepare key decisions without imposing a ready-made solution.

A company looking to activate a new channel or target a new segment

To launch a new channel or reach an unfamiliar segment, the B2Bible presents agile methods and practical examples. It highlights the indicators to consider and helps teams ask the right questions before taking action.

A management team that needs a shared foundation before making a decision

For management teams, the B2Bible provides a common vocabulary and a structured set of questions. It aligns participants around key issues such as market, positioning and ROI, helping them ask the right questions before making strategic decisions.