01
Map your market
Estimate the opportunity, distinguish meaningful segments and identify the companies that deserve a focused effort.
Your market is moving. Track it closely.
MARKET SPY
Spot the accounts that matter.
Understand why you should act now.
Reach the right people.
In complex B2B markets, opportunities often begin to form before a prospect contacts you.
Market Spy helps you see what is changing, identify accounts worth your attention and approach the right people with a relevant reason to act.
B2B IS HARD TO WIN WHEN YOU ARE SELLING BLIND
You are covering an entire market. But do you know where and when something happens?
The most promising accounts do not always raise their hands.
In a complexB2B market, your team may prospect hundreds of companies without seeing that a key account is preparing a project, hiring, comparing solutions or showing interest in a competitor.
The team works cold lists, makes repeated attempts and sometimes misses the moment when a conversation would have made sense.
Market Spy brings together useful information about your market and target companies. It helps you choose which accounts deserve attention, find the right people and act with more precise context.
Invest your team's time in opportunities worth pursuing, before they become obvious to everyone.
See what is happening. Know where to take action.
Market Spy connects scattered information to help your teams set priorities, prepare for discussions, and act with greater precision.
02
Spot the signals
Follow account developments, news, topics being researched and signs of interest around your offer or competing solutions.
03
Find the right people
Identify relevant contacts, their roles and changes within the organisation before approaching them.
04
Act & Learn
Focus outreach, campaigns or events on accounts where a relevant angle is emerging. Connect the responses you receive to the next action.
The system is built around your offering, your markets, and the questions your team needs to answer. Useful information can be accessed via an interface or received as summaries and alerts.
When it is time to act, we help you turn this intelligence into relevant targeting, prospecting, or marketing activation.
EXAMPLE
An account moves. Your team knows it.
Imagine a key account you want to win. Several clues emerge, but none of them reach you spontaneously in an actionable format.
Here is how a better understanding of this account can change your team's next move.
1. A SIGNAL
A company is launching a new business line, hiring, or focusing on a topic related to your offering. This development is worth monitoring right now.
2. THE CONTEXT
Market Spy combines this signal with everything known about the account, its market, and the people likely to be involved.
Your team can then determine if the opportunity is worth the effort and which approach would be truly relevant.
3. THE RIGHT ACTION
A well-prepared sales interaction, helpful content, or a targeted campaign takes over. The feedback you receive informs the next steps, so you never have to start from scratch.
Let’s talk
What could Market Spy reveal about your market?
Tell us about your offer and the accounts you want to win. We will prepare examples tailored to your situation.
Areas of expertise
In our engagements, we select the best tools to effectively address your growth challenges.
Strategy & structuring
- Marketing audit
- Positioning & value proposition
- Buyer journey
- Go-to-market strategy
- B2B marketing plan
- Prioritized roadmap
- Positioning & value proposition
- Buyer journey
- Go-to-market strategy
- B2B marketing plan
- Prioritized roadmap
Branding & communication
- Brand platform
- Editorial line & key messages
- Tone of voice & verbal identity
- Pitches (corporate, sales, HR)
- Communication kits & creative assets
- Editorial line & key messages
- Tone of voice & verbal identity
- Pitches (corporate, sales, HR)
- Communication kits & creative assets
Content & activation
- Editorial calendar
- Articles, posts, scripts, newsletters
- White papers, case studies, sales assets
- Email sequences & conversion funnels
- Sales enablement tools
- Articles, posts, scripts, newsletters
- White papers, case studies, sales assets
- Email sequences & conversion funnels
- Sales enablement tools
Acquisition & Performance
- Multichannel acquisition plan
- Marketing campaigns (briefs, content, reporting)
- CRM & marketing automation
- Dashboards & conversion scenarios
- Marketing campaigns (briefs, content, reporting)
- CRM & marketing automation
- Dashboards & conversion scenarios
Workshops & immersive formats
- B2B strategic sprints
- Targeted workshops (positioning, offering, customer journey…)
- Workshop materials & reports
- Decision-making frameworks & collaborative roadmaps
- Targeted workshops (positioning, offering, customer journey…)
- Workshop materials & reports
- Decision-making frameworks & collaborative roadmaps
Heading
Our dedicated learning budget lets you pursue the courses, conferences, and resources that interest you most. You'll also work directly with industry leaders across our global client portfolio, gaining expertise that shapes your career trajectory.
Expertise
Botte Secrète combines 3 types of profiles
Strategy & Journey
Identify friction points, redefine priorities, and structure a clear roadmap.
Content, Creation & Experience
Editorial, design, storytelling, tone of voice: everything that ensures a message is understood, embodied, and remembered.
Digital & Performance
CRM, automation, analytics, digital campaigns: tools serve the strategy, never the other way around.