The B2Bible
The B2B Marketing and Sales Playbook: Learn from 100+ Swiss Experts
The B2Bible will be launched in autumn 2024.
The first comprehensive guide to understanding B2B marketing in Switzerland. Strategies, tools, testimonials, practical cases... Everything you need to tackle B2B challenges.
By subscribing, you will receive early-access contents, be notified when pre-orders open, and gain access to exclusive insights.
The first comprehensive guide to B2B marketing in Switzerland
With its unique network of SMEs and innovative companies, Switzerland is a highly B2B-oriented country. But how can you ensure sustainability and growth in this unique landscape? How do you stand out, build trust, close deals, and navigate digital challenges?
Insights from the field backed by experts
Because no one knows B2B better than the industry players, we interviewed and collaborated with over 100 business leaders and B2B specialists. We discussed their visions, advice, and hands-on experiences.
Our goal is clear: to address the rapid evolution of marketing and the specifics of B2B. We believe it's crucial that communication, marketing, sales, and company management align seamlessly.
That’s why our guide aims to establish a common strategic language—both intuitive and effective—to achieve peak synergy within the company.
The B2Bible is for everyone—executives, marketing and sales managers, marketing specialists, HR, engineers, and project managers. Because ultimately everyone is involved in sales; directly or indirectly.
Meetings and conferences
You love straightforward methods? So do we
The book’s insights are articulated using a light, accessible, and flexible methodology. Our framework is divided into five blocks, each concentrating on a core aspect of B2B.
Discover key concepts, illustrative case studies, checklists, and practical advice on each of these aspects.
Convinced ?
Receive early-access contents, be notified when pre-orders open, and gain access to exclusive insights.
To B2B or not to be ?
The specifics of business-to-business
Beyond a mere letter, the distinction between B2C and B2B is profound:
In the realm of marketing, B2B ventures into a vastly different landscape, where strategies and stakes diverge significantly from generalist approaches.
Complicating matters further, the relentless evolution of digital technology reshapes this terrain with each passing moment.
Business-oriented
Unlike B2C marketing, which focuses on individual consumer needs and desires, B2B tackles the needs, challenges, and decision-making processes of businesses; a multi-stakeholder ecosystem .
Personalized approach
B2B marketing requires a more direct and personal approach. Long-term relationships and partnerships, although essentials, can sometimes be fragile.
Longer sales cycles
In B2B, purchasing processes are more complex, and stakes (volumes, budgets, deadlines) are higher. Therefore, it takes much more time to close a deal. Decisions are often made after many exchanges involving several stakeholders.
What about Switzerland?
In our country, even more than elsewhere, B2B specialists prioritize close relationships, impeccable service and product quality, and a high openness to technological innovations.
Did you know?
Only 5% of prospects are looking to buy
According to a study by the Ehrenberg-Bass Institute, only 1 in 20 B2B prospects is actively looking to make a purchase. In short, companies seeking to generate a sale today are competing for the attention of just 5% of their market.
Capturing the attention of the 95%
To ensure long-term growth and profitability, it is essential to reach prospects who are not ready to buy today but will become potential buyers tomorrow. Hence the importance of investing in your brand and communication to build trust even before the purchase intention arises.
How ?
This is one of the many questions we'll provide answers to in the B2Bible.
Don't miss the release in September 2024
Receive early-access contents, be notified when pre-orders open, and gain access to exclusive insights.
Conferences
Let's meet & talk about marketing and sales challenges in B2B
Do you want to participate in a private conference?
Contact us and we will do our best to keep you a seat.
Hervé Bellin - B2B Director Nespresso Switzerland
Celso Da Costa - Marketing Director at EMS
Olivier Frei - Senior B2B Marketing Professional at Elca
Registrations ↗ ︎
Avenir Industrie Valais
