This workshop aims to help you understand the ins and outs of a go-to-market B2B marketing strategy. Learn from experts and players in the B2B industry in Switzerland; thanks to our study involving more than 100 senior managers, our workshop will bring you insights and actionable strategies from the field.
EN
Digital marketing for B2B
“go-to-market” workshop
Are you feeling the change in the B2B marketing landscape? Traditional inbound tactics are losing effectiveness, and many marketers are facing a growing gap between their pipeline and revenue goals. Apprehend these changes in an informed way.
Durée
1 half day
Lieu
Lausanne / Your place
Prix
from CHF 2'500.00
Format
In-person
Introduction
The importance of digital marketing in B2B
The effectiveness of traditional inbound strategies is decreasing. Buyers are increasingly reluctant to trade their data for poor content and relentless sales tactics. Additionally, brand building is at an all-time low, with businesses treating marketing like a vending machine, expecting to get leads immediately in exchange for their investments. This outdated vision calls for strategic change.
What is really different between B2B and B2C and what are the realistic results?
What are the best practices for developing a go-to-market plan with digital marketing?
How do you build a brand that buyers want to spend time with?
How to approach the technical aspects of digital marketing?
What are the latest tools and techniques for successful digital marketing in B2B?
How do you combine cutting-edge creativity and solid campaign planning?
Contenu
Our workshop at a glance
To bridge the gap between your pipeline and revenue goals, it's critical to integrate long-term brand building with accurate and targeted commercial activation. This unified strategy is part of our Go-To-Market (GTM) plan, which combines mature performance-based marketing with renewed creativity.
01
Building your brand
Discover how to build your brand effectively and ensure ROI.
02
Choosing the right methods
Learn how to create a unified strategy by adopting a digital marketing strategy that is aligned with your revenue goals.
03
Performance and creativity
Explore how digital marketing can be creative for better performance.
04
B2B vs. B2C
Understand the differences between B2B and B2C marketing and what results can be expected from digital marketing.
Why businesses love our workshops
Case study
Field examples for a concrete and realistic approach to B2B.
Tools and methods
The latest developments to ensure a modern and efficient implementation of your strategy.
Trends
Stay up to date with the latest B2B marketing trends in the industry.
Interactive sessions
Group activities, exchanges and Q&A sessions for engaging learning.
Theory and practice
Combine theoretical knowledge with practical activities.
Our approach
Research &Field experience
As experts in Swiss B2B marketing, our activities are supported by extensive research and industry insights. We are committed to sharing this expertise and a modern vision of B2B marketing, to ensure that our customers and partners stay in the race. Our book, based on interviews with more than 100 senior executives, highlights this desire to share and our dedication to helping businesses thrive.
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Our services
As B2B specialists, we are experts at the crossroad of communication, marketing & sales
Communication & Content
Become (and remain) visible and shine in your markets
Lead Generation & Management
Capture the interest and demands from prospects in your markets to nurture relationships
Sales Activation
Boost and support your sales team with marketing so that they perform at their best
