Whether you're a marketer, marketing team leader, or senior executive, understanding and managing stakeholders effectively is critical to success in B2B marketing. In this interactive workshop, we will dive into the world of stakeholder management and share practical strategies for building positive relationships with key decision makers.
EN
Internal Stakeholder Management
Interactive workshop
Are you struggling to get the recognition your marketing efforts deserve in a B2B environment where sales often steals the spotlight? Learn how to effectively manage stakeholders and create an environment that is conducive to successful marketing.
Durée
1 half day
Lieu
Lausanne / Your place
Format
In-person
Introduction
Why the stakeholder management?
To grow your career and make a significant impact, you need to demonstrate the value of marketing to management, stakeholders, and the entire business. Balancing quick wins with long-term successes and demonstrating their relevance is a key skill for marketers, which varies depending on the context.
Pourquoi les cadres supérieurs sous-estiment-ils souvent le marketing, et que pouvez-vous faire pour y remédier ?
Comment une gestion efficace des parties prenantes peut-elle améliorer vos initiatives marketing ?
Quelles sont les meilleures pratiques pour démontrer l'impact du marketing ?
Comment équilibrer les gains à court terme avec les stratégies à long terme ?
Comment pouvez-vous utiliser les données pour étayer vos arguments marketing ?
Contenu
Overview of our workshop
Senior managers often get into their positions without having a thorough knowledge of marketing. As marketing evolves rapidly, their understanding of new paradigms may be limited. It's not up to them to be marketing experts, so it's up to you to help them appreciate and demand what's needed.
Our masterclass provides you with the tools to align with your stakeholders, ensuring that your marketing strategies are understood and appreciated. Learn to:
- Develop clear, data-based communication with stakeholders.
- Align marketing goals with business goals.
- Present the impact of marketing effectively to the management team.
- Navigate stakeholder expectations and ensure adherence to innovative ideas.
01
Manque d'alignement
Le manque d'alignement avec les parties prenantes peut conduire à un rejet systématique et à cause d'une divergence de vision et d'objectifs.
02
Perception de valeur
Les dirigeants peuvent ne pas voir la valeur des initiatives marketing innovantes ou destinées au long terme.
03
Mauvaise approche des données
Un risque de dépendance à des mesures dépassées, au lieu d'adopter une approche marketing actuelle axée sur des données pertinentes.
04
Why businesses love our workshops
Case study
Field examples for a concrete and realistic approach to B2B.
Tools and methods
The latest developments to ensure a modern and efficient implementation of your strategy.
Trends
Stay up to date with the latest B2B marketing trends in the industry.
Interactive sessions
Group activities, exchanges and Q&A sessions for engaging learning.
Theory and practice
Combine theoretical knowledge with practical activities.
Our approach
Research &Field experience
As experts in Swiss B2B marketing, our activities are supported by extensive research and industry insights. We are committed to sharing this expertise and a modern vision of B2B marketing, to ensure that our customers and partners stay in the race. Our book, based on interviews with more than 100 senior executives, highlights this desire to share and our dedication to helping businesses thrive.
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Our services
As B2B specialists, we are experts at the crossroad of communication, marketing & sales
Communication & Content
Become (and remain) visible and shine in your markets
Lead Generation & Management
Capture the interest and demands from prospects in your markets to nurture relationships
Sales Activation
Boost and support your sales team with marketing so that they perform at their best
