Nous avons fait un constat simple : à bien y regarder, il existe peu de ressources utiles et structurantes pour les entreprises B2B suisses. Or, quand quelque chose dont nous avons besoin n’existe pas : nous le faisons. Nous avons donc écrit un livre.
Un vrai ! Épais. Structuré. Basé sur plus de 150 entretiens réalisés avec des dirigeants, responsables marketing, commerciaux ou chefs de produit. Ce livre est aujourd’hui transmis entre pairs dans des comités de direction, partagé entre services, envoyé aux nouvelles recrues.Il pose un cadre, clarifie les rôles, structure la pensée. Et surtout, il permet de lancer les bonnes discussions. Le livre est disponible en librairie !
A pioneer B2B marketing agency, obsessed with efficiency.
From acquisition to communication, we are bringing out the right levers and transforming marketing into a growth accelerator.
Two levers, the same requirement
We work on two B2B axes: customer acquisition in all its forms and communication.
Commercial growth
We intervene when your company needs to better structure its acquisition and commercial development. This can involve a rethinking of positioning, a more sophisticated go-to-market strategy, or the redesign of a buying journey that has become too complex.
Communication
We help your business refine its brand platform, set a consistent editorial line, create useful content, and design campaigns that advance an idea. Intended as much for your customers as for your teams, this is often where the impact is most visible.
Let's generate growth
Let's generate growth
Let's generate growth
Not sure where to start yet?
Perfect.
To kick off our collaboration, we offer several formats — workshops, B2B strategic sprints, free consulting sessions — depending on your situation.
Our customers
We support SMEs and large companies in B2B sectors where precision is required and the challenges are very real: Tech, Industry, Energy, Services, Real Estate, Health.
References
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“In 2015, after years at Pentagram and working across Copenhagen's design scene, I saw an opportunity to create something different: a practice where strategic thinking and creative execution could truly work in harmony. Not just another agency, but a place where thoughtful design could transform how businesses approach their biggest challenges.”
Sebastien Andersen
Founder & CEO
Actualités
La Botte Secrète documente son approche, partage ses réflexions et ouvre ses coulisses !
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Our book
The B2B marketing bible finally exists!