Global B2B Marketing Audit
Discover our expert tool
Analyze, optimize & develop your strategies
Do you already have a sophisticated strategy and want to identify your optimization potential? Would you like to know if your investment is optimal? Or do you need to modernize your approach but don't know where to start?
Our B2B marketing audit tool provides a global assessment of your strategies and actions, to identify immediate and long-term opportunities for improvement. We guide you towards solutions tailored to your situation and your needs, so that you can calmly develop your sales power through marketing.
Identify your quick-wins and long-term opportunities with an expert outlook
Get a quick and comprehensive overview of your marketing and sales challenges.
Quickly identify areas for improvement.
Access recommendations based on in-depth analysis supported by numbers and facts.
Maximize the return on investment of your marketing initiatives.
+70 key points analyzed to guide you
Our audit tool is based on industry best practices, a decade of experience and over 150 interviews with B2B managers and specialists in Switzerland.
In the complex world of B2B marketing, there's no one-size-fits-all solution. That's why we've established +70 key criteria that will enable us to analyze your situation in detail and gain a clear vision of the actions you may take.
Would you like a global view of your marketing and sales ecosystem, and the opportunities available to you? Or do you need to analyze one or more aspects in a targeted way? We tailor our tool to your needs, offering you realistic, actionable recommendations with high added-value.
Framing
Whether it is a global or targeted analysis, we start with a scoping phase to define your expectations and establish an action plan. Among other things, we answer the following questions:
- What are your short, medium and long term goals?
- What problems do you face?
- What are your priorities?
- What is the typology of your market?
Global analysis
Based on the established framework, we analyze your situation based on specific criteria.
- Benchmark: Analysis and understanding of your markets, analysis of competitors, definitions of best practices in the sector.
- Interviews: One or more interviews with the key players in your company to obtain a deeper vision of your situation, your goals and the options for action.
- Workshops: Depending on the audit framework defined, one or more workshops are organized according to your specific needs through an approach based on collective intelligence.
Audit Report
Receive a comprehensive audit report including:
- A summary of our sector benchmark and our observations.
- Your opportunities for action; in the short term (quick wins) and in the medium-long term (stretch goal).
- Pragmatic ways to implement them.
- Presentation of the results.
What next ?
Thanks to our audit, you will benefit from a clear vision of the opportunities offered by marketing, communication and sales.
It is up to you to make them a reality; what if we helped you?
Our services
As B2B specialists, we are experts at the crossroad of communication, marketing and sales.
Communication & Content
Become (and remain) visible and shine in your markets
Lead Generation & Management
Capture the interest and demands from prospects in your markets to nurture relationships
Sales Activation
Boost and support your sales team with marketing so that they perform at their best
