EN
Switzerland is a hub of SMEs and innovative businesses, making it a prime location for B2B opportunities. But in such a competitive landscape, how can you ensure your business not only survives but thrives? How can you stand out, build trust, close deals, and keep up with the digital age? The B2Bible offers you the essential strategies and insights to master the complex and ever-evolving world of B2B marketing.
The B2Bible is the first comprehensive guide on B2B marketing in Switzerland. To create this essential resource, we partnered with over 90 business leaders and industry experts who shared their insights, advice, and experiences.
Facing rapid marketing changes and the unique challenges of B2B, it's crucial for communication, marketing, sales, and company management to work together. The B2Bible is designed to establish a common strategic language that is both intuitive and effective, fostering maximum synergy within the company.
This guide is for everyone—managers, marcom and sales managers, marketing specialists, HR, engineers, and project managers—because, in one way or another, everyone plays a role in selling.
Do you love methods that get straight to the point? So do we. This book's approach is designed to be straightforward, accessible, and flexible. It is organized into five sections, each focusing on a fundamental aspect of B2B marketing. Explore key concepts, illustrative case studies, checklists, and practical advice.
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