Ricokets, a company specializing in Linkedin, was looking for a creative way to end the year and was considering sharing exclusive content with its audience.
However, at the end of the year, who doesn't like a good advent calendar? A highly interactive calendar microsite was therefore created for the occasion.
The company's customers and audience got caught up in the game and the customer feedback (as well as the stats) was very positive. The campaign impressed people by the originality of its format.