Our B2B workshops
Delve into key B2B topics to align your knowledge and that of your team on business growth, marketing, and B2B communication.
Are you looking for an informative masterclass-style session to discover a new topic and understand precisely what its key aspects are ? Or would you like a collaborative workshop with your team on a specific topic ? Or do you simply want to strengthen your knowledge to better manage your activities?
We offer themed workshops that will help your business and project grow and advance your career. These workshops cover three main areas:
- Communication & Content
- Lead generation & management
- Business activation
In addition to our workshops on specific topics, we also offer customized workshops; please feel free to contact us.
Basic workshop
Workshops that are ready to deploy quickly, built around key themes drawn from years of experience. They address the most common issues encountered in B2B.
Initial contact → Handover → Results
Duration: ½ day
Number of participants: 3 to 10
Delivery timeframe : min. 2 weeks
Tailor-made workshop
Initial contact → Framing → Workshop preparation → Handover → Results
Duration: ½ day or more
Number of participants: 3 to 10 / 10+ upon request
Delivery timeframe: min. 4 weeks
- B2B executives who want to align their team with clear business priorities.
- CMOs seeking to strengthen consistency between marketing, communications, and sales.
- Sales managers looking for new strategies to generate and convert more leads.
- Marketing teams wanting to improve the quality and impact of their content.
- Managers who need to raise their team's awareness of new market challenges.
- Companies in the process of launching a new B2B product or service.
- Organizations that want to quickly train a team on a specific B2B topic.
- Start-ups or scale-ups looking to structure their sales and marketing approach.
Topics overview
From communication to sales activation and lead generation, dive into the key topics of B2B.
Communication and Messaging in B2B
How can you create messages that resonate with your B2B audience ?
What are the best practices for testing and refining your messages ?
How can you tailor messages for different segments and decision-makers ?
Le Content Marketing en B2B
How can you define Content Marketing Mojo and create compelling B2B content ?
How can storytelling strengthen brand awareness ?
What tools and strategies should you use for effective B2B content marketing ?
Account Based Marketing (ABM)
How can you identify and target high-value accounts ?
What are the best practices for creating personalized content ?
How can you effectively engage key stakeholders ?
B2B Lead management
Why is effective lead management crucial ?
How can lead generation, nurturing, and qualification optimize your sales funnel ?
What are the best practices for maintaining a consistent lead management process ?
Sales - Marketing alignement
Why is alignment between marketing and sales crucial to driving growth ?
How can collaborative strategies between marketing and sales improve revenue generation ?
What are effective methods for bridging the gap between marketing and sales departments ?
Stakeholder management
Why do senior executives often underestimate marketing, and what can you do to remedy this ?
How can effective stakeholder management improve your marketing initiatives ?
What are the best practices for demonstrating the impact of marketing ?
Tailor-made workshop
Tell us about your challenges, and we will find the topic(s) to address together.
