Koenig & Bauer

How do you build excitement for a major event? For Koenig & Bauer’s #EQUINOX event, our approach combined an interactive web experience with a series of video content to pique the audience's curiosity. Visitors are invited to explore video teasers through a virtual banknote. Divided into nine folds, this banknote gradually reveals key information about the company and the event in the months leading up to the big day.