Exitflex
Positioning and acquisition strategy for innovative paint products
The context
Exitflex operates in a highly technical industrial environment, where product communication is often neglected. The launch of Twinfit and Speedy, two patented innovations, represented a key opportunity for the brand: to assert its identity, enhance its capacity for innovation and seduce a demanding target that is not very receptive to traditional marketing. The challenge? Create a strong visual universe, promote technicality without jargon, and embody a new positioning.
Collaboration
We supported Exitflex in the complete structuring of its brand positioning and its go-to-market around this new generation of products. Our approach:
- Definition of a differentiating artistic direction in a visually underinvested market
- Creation of 3D assets, technical visuals and educational videos to clearly explain the benefits of use
- Implementation of an interactive and modern digital platform to embody this move upmarket
- Structuring brand discourse: narratives, benefits, storytelling oriented Swiss innovation and ease of use
- Deployment of a progressive go-to-market plan, including in-depth marketing analysis to support the future development of the brand (subsidiaries, prospecting, targeted campaigns, etc.)
This first phase marks a strategic turning point for Exitflex, with an unprecedented product launch and a clear positioning on innovation, Swiss quality and professional performance.
