Becash
New identity and 360 production for a leading player in Swiss cash register systems.
In the year of its tenth anniversary, becash is opting for a decisive turning point. This Swiss cash collection specialist is moving from an identity focused on a simple payment terminal to a complete brand, rooted in complete, reliable cash register solutions, and local proximity. To support this strategic evolution, an in-depth rebranding was carried out by our agency, revealing a more structured offer and a strong personality, faithful to the company's DNA.
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Starting point
For 10 years, becash SA has supported its merchant customers by offering them simple and reliable payment terminals. With the rise of its services, the company went from being a simple terminal supplier to a true partner offering complete payment solutions. However, its branding remained focused on the terminal: the global offer was not structured or promoted enough, and the promise of local proximity, responsiveness and technical requirements was struggling to shine through.
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Solution
To respond to the problem, we carried out an in-depth rebranding:
- Brand platform : definition of a clear promise — simplifying cashing, without compromise.
- Creative territory: Definition of creative territories adapted to the positioning of the company for marketing and future actions.
- New tone : direct, committed and field-oriented, in line with 100% Swiss DNA.
- Visual identity : logo, palette and typography affirming modernity and reliability.
- Digital and physical experience : redesign of the website to reflect the structured and technical offer, and production of physical sales materials.
The result? A solid and differentiating B2B brand, which promotes local proximity, technical requirements and passion for the field to “climb the next peaks” alongside its customers.
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