B2B Growth & Acquisition program

Service

Full-funnel growth across channels and campaigns to generate pipeline and revenue.

We help B2B companies grow on existing markets and launch new ones — from demand to revenue.

Context

B2B acquisition

has become more complex.

Buyers are digital-first, sales cycles are longer, and growth happens across multiple channels. Yet many companies still operate growth as:

isolated campaigns
disconnected channels
short-term initiatives
with little visibility on pipeline and revenue impact

Growth doesn’t fail because of effort. It fails because of lack of focus and orchestration.

We help B2B teams generate pipeline through

Always with one objective : turning demand into sales opportunities and revenue.

Demand creation and demand capture

We help B2B businesses generate interest in the accounts that really matter. By combining content, targeting, and strategic initiatives, we develop qualified demand and capture opportunities as they emerge.

Acquisition and conversion

Attracting prospects is not enough. We help teams turn interest into concrete opportunities. Through targeted approaches and better alignment between marketing and sales, we increase conversion rates throughout the buying cycle.

Channels and campaigns activation

We activate the right channels at the right time to reach key accounts and decision makers. Targeted campaigns, account-based initiatives, content and influence actions: each lever is orchestrated to maximize impact.

Full-funnel growth execution

We transform strategy into concrete initiatives that cover the entire growth journey. From demand generation to the expansion of existing accounts, we orchestrate consistent actions that support customer acquisition, conversion, and development over time.

How we work

We don’t run isolated actions. We structure acquisition efforts across the funnel so channels, campaigns and conversion work together.

Clarify the growth focus

Before acting, we take the time to understand your business, market, and growth goals. We analyze your positioning, key accounts, and opportunities to identify where to focus our efforts in order to generate the most impact.

Work on what already exists

We start with what you already have: teams, content, pipeline, customer relationships, and ongoing initiatives.
The aim is not to rebuild everything, but to strengthen what works and to connect your marketing, sales, and partnership efforts around a clear growth strategy.

Design and run growth initiatives

We design and pilot targeted initiatives to generate new opportunities and accelerate strategic accounts. This can include targeted campaigns, account-based initiatives, acquisition programs, or influencing key accounts.

Is this relevant for you?

This approach is especially relevant if you want to:

Generate more pipeline on existing markets

Launch or test new offers or segments

Bring structure to scattered growth efforts

Improve conversion across the funnel

Make acquisition more predictable

Secteurs d'expertise

Au travers de nos missions, nous choisissons les meilleures outils pour répondre réellement à vos enjeux de croissance.

Stratégie & structuration

- Diagnostic marketing
- Positionnement & promesse
- Parcours d’achat
- Stratégie go-to-market
- Plan marketing B2B
- Roadmap priorisée

Branding & communication

- Plateforme de marque
- Ligne éditoriale & messages clés
- Ton de voix & identité verbale
- Pitchs (corporate, commercial, RH)
- Kits de communication & déclinaisons créatives

Contenus & activation

- Calendrier éditorial
- Articles, posts, scripts, newsletters
- Livres blancs, études de cas, assets commerciaux
- Séquences email & tunnels de conversion
- Outils d’aide à la vente

Acquisition & Performance

- Plan d’acquisition multicanal
- Campagnes marketing (brief, contenus, reporting)
- CRM & marketing automation
- Dashboards & scénarios de conversion

Workshops & formats immersifs

- Sprints stratégiques B2B
- Workshops ciblés (positionnement, offre, parcours client…)
- Supports & restitutions d’ateliers
- Grilles de décision & feuilles de route collaboratives

Heading

Our dedicated learning budget lets you pursue the courses, conferences, and resources that interest you most. You'll also work directly with industry leaders across our global client portfolio, gaining expertise that shapes your career trajectory.

Expertises

Botte Secrète combine 3 types de profil

Stratégie & Parcours

Identifier les points de friction, redéfinir les priorités, structurer une feuille de route claire.

Contenu, Création & Expérience

Éditorial, design, narration, ton de voix : tout ce qui fait qu’un message est compris, incarné, mémorisé.

Digital & Performance

CRM, automation, analytics, campagnes digitales : les outils sont au service de la stratégie, jamais l’inverse.

Ways we work together

Start where it makes sense.

We do not believe in one-size-fits-all Go-to-Market. Whether you need clarity, strategy, validation or execution, we meet you where you are and help you move forward.

Explore

Understand your market and uncover new opportunities. Gain fresh perspectives, challenge assumptions and identify where to play.

Workshops & GTM assessments
Market & customer research
GTM best practices & inspiration

Shape

Design a Go-to-Market strategy that fits your business. Turn insights into a clear commercial direction.

GTM strategy
Positioning & value proposition
Growth blueprint & roadmap

Validate

Reduce risk and build momentum. Validate your market, messaging or approach through focused pilots and GTM experiments.

GTM, ABM & AI pilots
GTM experiments
Early programmes & quick wins

Grow

Execute your GTM and drive sustainable growth. Support your team with the strategy, execution and expertise needed to grow over time.

GTM, ABM & AI
Demand generation
Ongoing GTM partnership

Let’s talk

We have a lot more to share off the record. Let’s talk and see whether we are the right partner for you.

Would you like to learn more about how we help clients and the work we do?

Want to explore possible starting points and ways of working together?

Have a specific need or challenge in mind?