B2B Growth & Acquisition program
Service
Full-funnel growth across channels and campaigns to generate pipeline and revenue.
We help B2B companies grow on existing markets and launch new ones — from demand to revenue.
Buyers are digital-first, sales cycles are longer, and growth happens across multiple channels. Yet many companies still operate growth as:
- isolated campaigns
- disconnected channels
- short-term initiatives
- with little visibility on pipeline and revenue impact
Growth doesn’t fail because of effort. It fails because of lack of focus and orchestration.
We help B2B teams generate pipeline through
Always with one objective : turning demand into sales opportunities and revenue.
Demand creation and demand capture
We help B2B businesses generate interest in the accounts that really matter. By combining content, targeting, and strategic initiatives, we develop qualified demand and capture opportunities as they emerge.
Acquisition and conversion
Attracting prospects is not enough. We help teams turn interest into concrete opportunities. Through targeted approaches and better alignment between marketing and sales, we increase conversion rates throughout the buying cycle.
Channels and campaigns activation
We activate the right channels at the right time to reach key accounts and decision makers. Targeted campaigns, account-based initiatives, content and influence actions: each lever is orchestrated to maximize impact.
Full-funnel growth execution
We transform strategy into concrete initiatives that cover the entire growth journey. From demand generation to the expansion of existing accounts, we orchestrate consistent actions that support customer acquisition, conversion, and development over time.
How we work
We don’t run isolated actions. We structure acquisition efforts across the funnel so channels, campaigns and conversion work together.
01
Clarify the growth focus
Before acting, we take the time to understand your business, market, and growth goals. We analyze your positioning, key accounts, and opportunities to identify where to focus our efforts in order to generate the most impact.
02
Work on what already exists
We start with what you already have: teams, content, pipeline, customer relationships, and ongoing initiatives.
The aim is not to rebuild everything, but to strengthen what works and to connect your marketing, sales, and partnership efforts around a clear growth strategy.
The aim is not to rebuild everything, but to strengthen what works and to connect your marketing, sales, and partnership efforts around a clear growth strategy.
03
Design and run growth initiatives
We design and pilot targeted initiatives to generate new opportunities and accelerate strategic accounts. This can include targeted campaigns, account-based initiatives, acquisition programs, or influencing key accounts.
Is this relevant for you?
This approach is especially relevant if you want to:
Generate more pipeline on existing markets
Launch or test new offers or segments
Bring structure to scattered growth efforts
Improve conversion across the funnel
Make acquisition more predictable
Ready to generate demand and drive revenue ?
Let's talk together.
To start our collaborations, we offer several formats - workshops, B2B strategic sprint, free consulting session - depending on your situation.
Secteurs d'expertise
Au travers de nos missions, nous choisissons les meilleures outils pour répondre réellement à vos enjeux de croissance.
Stratégie & structuration
- Diagnostic marketing
- Positionnement & promesse
- Parcours d’achat
- Stratégie go-to-market
- Plan marketing B2B
- Roadmap priorisée
- Positionnement & promesse
- Parcours d’achat
- Stratégie go-to-market
- Plan marketing B2B
- Roadmap priorisée
Branding & communication
- Plateforme de marque
- Ligne éditoriale & messages clés
- Ton de voix & identité verbale
- Pitchs (corporate, commercial, RH)
- Kits de communication & déclinaisons créatives
- Ligne éditoriale & messages clés
- Ton de voix & identité verbale
- Pitchs (corporate, commercial, RH)
- Kits de communication & déclinaisons créatives
Contenus & activation
- Calendrier éditorial
- Articles, posts, scripts, newsletters
- Livres blancs, études de cas, assets commerciaux
- Séquences email & tunnels de conversion
- Outils d’aide à la vente
- Articles, posts, scripts, newsletters
- Livres blancs, études de cas, assets commerciaux
- Séquences email & tunnels de conversion
- Outils d’aide à la vente
Acquisition & Performance
- Plan d’acquisition multicanal
- Campagnes marketing (brief, contenus, reporting)
- CRM & marketing automation
- Dashboards & scénarios de conversion
- Campagnes marketing (brief, contenus, reporting)
- CRM & marketing automation
- Dashboards & scénarios de conversion
Workshops & formats immersifs
- Sprints stratégiques B2B
- Workshops ciblés (positionnement, offre, parcours client…)
- Supports & restitutions d’ateliers
- Grilles de décision & feuilles de route collaboratives
- Workshops ciblés (positionnement, offre, parcours client…)
- Supports & restitutions d’ateliers
- Grilles de décision & feuilles de route collaboratives
Heading
Our dedicated learning budget lets you pursue the courses, conferences, and resources that interest you most. You'll also work directly with industry leaders across our global client portfolio, gaining expertise that shapes your career trajectory.
Expertises
Botte Secrète combine 3 types de profil
Stratégie & Parcours
Identifier les points de friction, redéfinir les priorités, structurer une feuille de route claire.
Contenu, Création & Expérience
Éditorial, design, narration, ton de voix : tout ce qui fait qu’un message est compris, incarné, mémorisé.
Digital & Performance
CRM, automation, analytics, campagnes digitales : les outils sont au service de la stratégie, jamais l’inverse.
