01
Explore
Understand your market and uncover new opportunities. Gain fresh perspectives, challenge assumptions and identify where to play.
Win the accounts that matter most.
Service
Create new opportunities, open strategic accounts, accelerate complex sales and grow existing customers with an Account Based approach designed to produce real commercial results.
We help turn ABM into a growth engine, from strategy and account intelligence to activation, sales orchestration and technology.
ABM in the real world
Simple on paper. Much harder to make work.
ABM sounds almost obvious. Identify the right accounts, understand the right people, create relevant approaches and focus effort where the potential is highest.
In reality, many ABM initiatives disappoint. Account lists that are too broad. Superficial personalization. Campaigns that remain mostly marketing-led. Limited sales involvement. Too much technology. Not enough intelligence. Unrealistic expectations about speed.
And above all, lots of activity with no clear impact on pipeline.
In reality, many ABM initiatives disappoint. Account lists that are too broad. Superficial personalization. Campaigns that remain mostly marketing-led. Limited sales involvement. Too much technology. Not enough intelligence. Unrealistic expectations about speed.
And above all, lots of activity with no clear impact on pipeline.
We have developed a much more pragmatic approach to ABM, shaped by projects, successes and mistakes.
It starts with commercial objectives, accepts the reality of complex B2B buying cycles and focuses effort where it can genuinely change the outcome.
It starts with commercial objectives, accepts the reality of complex B2B buying cycles and focuses effort where it can genuinely change the outcome.
Account Based Growth
One approach. Multiple growth levers.
ABM is not just about sending personalized campaigns to a list of accounts. Used well, it helps focus your go-to-market on the companies, opportunities and relationships that can create the most impact.
01
Open new strategic accounts
Create attention and relevance with companies that are difficult to reach through traditional approaches. Understand the account, identify the right people and progressively create the conditions for a commercial conversation.
02
Create new opportunities
Turn a market or a selected group of accounts into real commercial conversations. Combine intelligence, propositions, content and activation to create pipeline rather than just engagement.
03
Accelerate complex opportunities
The Account Based approach does not stop when an opportunity enters the CRM. It can help sales understand the account better, reach missing stakeholders, create influence and move strategic opportunities forward.
04
Grow existing customers
Some of your best opportunities may already exist within current customers. Identifying new needs, stakeholders, divisions, markets or geographies can turn ABM into a genuine expansion lever.
05
Enter new markets
Test a segment, vertical or market with a limited number of accounts before investing at scale. An Account Based approach helps you learn quickly, sharpen positioning and build the first commercial proof points.
06
Build a repeatable system
Move from isolated campaigns to a genuine Account Based capability. Connect strategy, account intelligence, content, sales, channels, CRM, data, automation and AI into a system that improves over time.
Making ABM work
It is almost never the tactics that make the difference.
Strategy
Choose where to play, which accounts truly justify investment, which objectives to pursue and what level of effort makes sense.
Intelligence
Understand accounts, organizations, people, signals and decision dynamics before deciding how to engage them.
Activation & orchestration
Find the right angles, propositions, content and experiences, then coordinate marketing and sales around the same accounts and actions.
Technology & AI
Use CRM, data, automation, intent, enrichment and AI where they genuinely improve quality or execution capacity. Technology does not fix a bad strategy.
Why ABM
ABM becomes particularly relevant when your market is well defined, account value justifies specific effort, and sales involve multiple stakeholders, long cycles or complex decisions.
You target a limited number of strategic accounts
The value of each account justifies focused effort
Your sales cycles are complex
Lead-based approaches are underperforming
One of the most common ABM mistakes is trying to build everything immediately. We prefer to start with the commercial problem and build from there.
Depending on the situation, that may mean a few strategic accounts, one opportunity to accelerate, a new market to test or a group of customers to expand.
The goal is to create real learning quickly, understand what works and invest progressively in the elements worth developing.
A strong ABM program is not a three-month campaign. It is a go-to-market capability that becomes smarter and more effective over time.
Depending on the situation, that may mean a few strategic accounts, one opportunity to accelerate, a new market to test or a group of customers to expand.
The goal is to create real learning quickly, understand what works and invest progressively in the elements worth developing.
A strong ABM program is not a three-month campaign. It is a go-to-market capability that becomes smarter and more effective over time.
Secteurs d'expertise
Au travers de nos missions, nous choisissons les meilleures outils pour répondre réellement à vos enjeux de croissance.
Stratégie & structuration
- Diagnostic marketing
- Positionnement & promesse
- Parcours d’achat
- Stratégie go-to-market
- Plan marketing B2B
- Roadmap priorisée
- Positionnement & promesse
- Parcours d’achat
- Stratégie go-to-market
- Plan marketing B2B
- Roadmap priorisée
Branding & communication
- Plateforme de marque
- Ligne éditoriale & messages clés
- Ton de voix & identité verbale
- Pitchs (corporate, commercial, RH)
- Kits de communication & déclinaisons créatives
- Ligne éditoriale & messages clés
- Ton de voix & identité verbale
- Pitchs (corporate, commercial, RH)
- Kits de communication & déclinaisons créatives
Contenus & activation
- Calendrier éditorial
- Articles, posts, scripts, newsletters
- Livres blancs, études de cas, assets commerciaux
- Séquences email & tunnels de conversion
- Outils d’aide à la vente
- Articles, posts, scripts, newsletters
- Livres blancs, études de cas, assets commerciaux
- Séquences email & tunnels de conversion
- Outils d’aide à la vente
Acquisition & Performance
- Plan d’acquisition multicanal
- Campagnes marketing (brief, contenus, reporting)
- CRM & marketing automation
- Dashboards & scénarios de conversion
- Campagnes marketing (brief, contenus, reporting)
- CRM & marketing automation
- Dashboards & scénarios de conversion
Workshops & formats immersifs
- Sprints stratégiques B2B
- Workshops ciblés (positionnement, offre, parcours client…)
- Supports & restitutions d’ateliers
- Grilles de décision & feuilles de route collaboratives
- Workshops ciblés (positionnement, offre, parcours client…)
- Supports & restitutions d’ateliers
- Grilles de décision & feuilles de route collaboratives
Heading
Our dedicated learning budget lets you pursue the courses, conferences, and resources that interest you most. You'll also work directly with industry leaders across our global client portfolio, gaining expertise that shapes your career trajectory.
Expertises
Botte Secrète combine 3 types de profil
Stratégie & Parcours
Identifier les points de friction, redéfinir les priorités, structurer une feuille de route claire.
Contenu, Création & Expérience
Éditorial, design, narration, ton de voix : tout ce qui fait qu’un message est compris, incarné, mémorisé.
Digital & Performance
CRM, automation, analytics, campagnes digitales : les outils sont au service de la stratégie, jamais l’inverse.
Ways we work together
Start where it makes sense.
We do not believe in one-size-fits-all Go-to-Market. Whether you need clarity, strategy, validation or execution, we meet you where you are and help you move forward.
02
Shape
Design a Go-to-Market strategy that fits your business. Turn insights into a clear commercial direction.
03
Build & Grow
Move from strategy to action. We design and deploy comprehensive Go-to-Market programmes, then evolve them with your teams to support lasting growth.
To Get Started Quickly
B2B Go-to-market Workshop
When the starting point isn't yet clear, the Go-to-Market workshop provides a concrete framework for moving forward.
Clarify what is possible for your organization, identify the most relevant opportunities, and draw inspiration from what’s happening in your market. But above all, we translate these insights into realistic courses of action.
Clarify what is possible for your organization, identify the most relevant opportunities, and draw inspiration from what’s happening in your market. But above all, we translate these insights into realistic courses of action.
Let’s talk
We have a lot more to share off the record. Let’s talk and see whether we are the right partner for you.
Would you like to learn more about how we help clients and the work we do?
Want to explore possible starting points and ways of working together?
Have a specific need or challenge in mind?