MarTech, CRM, Automatisation & IA

Service

We don't do it fancy; we do it right.

We design and operate growth stacks that powers full-funnel acquisition, pipeline generation and revenue.

Context

Growth doesn’t scale on disconnected tools.

Many B2B teams operate with:

fragmented MarTech stacks
messy or unreliable data
unclear attribution
manual processes
low visibility from marketing to revenue

Others invest heavily in tools, but fail to unlock their real potential.

MarTech tools are often treated as isolated projects — while they should support a coherent growth and revenue motion.

From solid foundations to advanced MarTech and AI capabilities, everything is designed to support acquisition, conversion and pipeline.

How we work

We don’t sell tools. We design the ecosystem that will support your growth

Some parts are structured and scalable. Others remain intentionally more exploratory and hands-on - especially when working with advanced MarTech or AI.

Stratégie

We define the architecture of your marketing and sales stack according to your growth objectives. The objective is to select the right tools and to structure an ecosystem capable of supporting the acquisition, the monitoring of opportunities and the performance of teams.

Exécution

We set up the tools, integrations and automations necessary for the functioning of the stack. This includes configuring platforms, orchestrating data flows, and activating the first operational use cases.

Processus

A stack only works if it is integrated into teams' working methods. We define marketing and sales processes, data management rules, and best practices to ensure effective and sustainable use of tools.

Technologie

We select and integrate technologies adapted to your context: CRM, marketing automation, data tools, engagement platforms and AI solutions. The objective is to build a stack that is coherent, scalable, and truly useful to support growth.

Is this relevant for you ?

Your growth relies on multiple tools and systems

Your CRM or data setup limits execution

Attribution and reporting are unclear

Marketing and sales struggle to operate on the same data

You want to activate advanced MarTech or AI use cases without turning your stack into an uncontrolled mess

Let's get your MarTech stack in order.

You can get started in a number of ways:

one discussion about your growth stack
one targeted CRM or MarTech project
one advanced use case or pilot
Or a first exchange to assess priorities

We adapt the starting point to your situation, with a single objective in mind:

Secteurs d'expertise

Au travers de nos missions, nous choisissons les meilleures outils pour répondre réellement à vos enjeux de croissance.

Stratégie & structuration

- Diagnostic marketing
- Positionnement & promesse
- Parcours d’achat
- Stratégie go-to-market
- Plan marketing B2B
- Roadmap priorisée

Branding & communication

- Plateforme de marque
- Ligne éditoriale & messages clés
- Ton de voix & identité verbale
- Pitchs (corporate, commercial, RH)
- Kits de communication & déclinaisons créatives

Contenus & activation

- Calendrier éditorial
- Articles, posts, scripts, newsletters
- Livres blancs, études de cas, assets commerciaux
- Séquences email & tunnels de conversion
- Outils d’aide à la vente

Acquisition & Performance

- Plan d’acquisition multicanal
- Campagnes marketing (brief, contenus, reporting)
- CRM & marketing automation
- Dashboards & scénarios de conversion

Workshops & formats immersifs

- Sprints stratégiques B2B
- Workshops ciblés (positionnement, offre, parcours client…)
- Supports & restitutions d’ateliers
- Grilles de décision & feuilles de route collaboratives

Heading

Our dedicated learning budget lets you pursue the courses, conferences, and resources that interest you most. You'll also work directly with industry leaders across our global client portfolio, gaining expertise that shapes your career trajectory.

Expertises

Botte Secrète combine 3 types de profil

Stratégie & Parcours

Identifier les points de friction, redéfinir les priorités, structurer une feuille de route claire.

Contenu, Création & Expérience

Éditorial, design, narration, ton de voix : tout ce qui fait qu’un message est compris, incarné, mémorisé.

Digital & Performance

CRM, automation, analytics, campagnes digitales : les outils sont au service de la stratégie, jamais l’inverse.

Explore our work