Our sectors of knowledge
Whether for structuring SMEs or changing international groups, the sectors we work with are varied, but the playground is always demanding.
Energy
We support industrial players in the energy sector: heating, electricity, renewables, networks, production,... These are technical and complex fields that require a clear, structured approach tailored to long decision-making chains.
Technology
We have extensive experience in tech: software, hardware, cloud, telecoms, cybersecurity, deep tech, and more. We have helped companies clarify their offering, drive growth, and showcase their innovation in a sector where speed and precision are key.
Industry
From machinery to high-precision parts, distribution and industrial technologies, we understand the challenges of a highly competitive, often export-oriented sector where image, technical expertise and reliability go hand in hand.
Realty
We have worked alongside real estate companies, developers, real estate funds and building service providers. Real estate requires structured, rewarding and reliable communication, in line with often complex projects and long cycles.
Health
Healthcare establishments, pharmaceuticals, medtech, medical equipment, specialized distribution: we operate in a demanding, highly regulated sector that requires rigor, pedagogy and sensitivity in messages.
Services
Whether it's finance, training, consulting, insurance or B2B services, we help service players to clearly position themselves, differentiate themselves, and effectively engage their targets, whether professional or institutional.
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References

Portfolio

Exemples de mission

Chaque mission débouche sur des livrables concrets, pensés pour faire avancer les choses. Ils servent à clarifier, aligner, activer.

C’est ce qui nous permet de transformer les idées en plans et les plans en résultats.

À modifier

- Diagnostic marketing
- Positionnement & promesse
- Parcours d’achat
- Stratégie go-to-market
- Plan marketing B2B
- Roadmap priorisée

À modifier

- Diagnostic marketing
- Positionnement & promesse
- Parcours d’achat
- Stratégie go-to-market
- Plan marketing B2B
- Roadmap priorisée

À modifier

- Diagnostic marketing
- Positionnement & promesse
- Parcours d’achat
- Stratégie go-to-market
- Plan marketing B2B
- Roadmap priorisée

À modifier

- Diagnostic marketing
- Positionnement & promesse
- Parcours d’achat
- Stratégie go-to-market
- Plan marketing B2B
- Roadmap priorisée

À modifier

- Diagnostic marketing
- Positionnement & promesse
- Parcours d’achat
- Stratégie go-to-market
- Plan marketing B2B
- Roadmap priorisée

À modifier

- Diagnostic marketing
- Positionnement & promesse
- Parcours d’achat
- Stratégie go-to-market
- Plan marketing B2B
- Roadmap priorisée
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About

Des profils expérimentés  pour vos challenges B2B

Botte Secrète is an independent agency based in Lausanne. What brings our talents together? A common obsession with B2B. His requirement. Its complexity. Its potential.

The team brings together experienced complementary profiles - strategy, content, creation, digital - to address B2B business issues and challenges.
Learn more