M&BD
From a well-established consulting firm to a leader
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Initial situation
As its ambitions grew, M&BD faced a frequent paradox: a recognized expertise but a brand identity that was insufficiently legible to capture new markets. The challenge was twofold : to clarify the positioning in order to assert the added value of the firm and reach prospects, and to structure a brand strategy capable of translating its human, educational and expert DNA at all points of contact.
Actions and results
We have built a tailor-made visual identity, designed to express the DNA of M&BD in a coherent and distinctive way at each interaction. Then, we completely redesigned the website to make it the central pillar of marketing. This strategic foundation provided a fertile playground for the company to deploy communication projects and targeted digital campaigns, designed to attract qualified prospects while strengthening the credibility of the firm. As a result, the brand has gained visibility and trust across all contact points, and digital channels has become a major acquisition vector.
