More tools. More data. More channels. More automation. More AI. Yet many B2B companies still struggle to create the one thing everyone wants: reliable pipeline.
In this masterclass co-organized by Swisscom Ventures and Botte Secrète, we explored a simple question:
What separates go-to-market investments that consume budget from those that create real impact on pipeline and revenue?
We discussed why some pipeline engines underperform despite teams seemingly doing everything right, when to accelerate versus when complex deals require patience and focus, why many Account-Based Marketing programs disappoint, and where AI, intent data and new go-to-market technologies can create real leverage.
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Want to go deeper?
Every company faces a different go-to-market reality. Markets, sales cycles, account potential, existing capabilities and resources all influence where to focus and what to build first.
If the session raised questions or you’d like to discuss how some of these approaches could translate into practice for your company, feel free to reach out. We’re always happy to exchange and go deeper into the practical side.
What’s next?
The Swiss B2B Growth Leader Circle continues with new sessions both in Switzerland and online, bringing together experienced B2B leaders around practical growth and go-to-market challenges.
Zürich: Building & Growing the Modern Revenue Team
Our next Zürich breakfast will explore what the modern B2B revenue team should actually look like.
How are the roles of sales, marketing, growth and revenue evolving? What capabilities should stay in-house? Where can technology and AI create leverage? And how do you build a team and operating model that can actually support modern B2B growth?
Lausanne: Rethinking B2B Pricing
In Lausanne, we’ll tackle another major growth lever: pricing.
As B2B offers increasingly combine hardware, software, services, data and AI, traditional pricing models are being challenged. We’ll discuss how companies are adapting their pricing, packaging and value models, with practical perspectives and experiences from B2B leaders.
And more to come
We’re preparing more sessions for the coming months, both in person and online : https://luma.com/b2bglc
Martech and the new GTM tech stack, AI, Account-Based Marketing, pipeline, strategic accounts and other major shifts reshaping B2B growth are all on the agenda.
We’ll keep you posted as the next sessions are announced.
