Join our B2B branding workshop and explore the importance of developing a strong brand identity in a competitive marketing landscape. Learn how to align your branding with business goals, create a distinctive visual identity, and strengthen brand recognition. This workshop will enlighten you on advanced strategies to position your business as a thought leader and attract key customers.
EN
B2B Branding
interactive workshop
Are you struggling to stand out in the competitive B2B landscape? Branding strategies often fall short, focusing only on superficial elements rather than creating a real connection. Learn what branding approaches will allow your business to shine.
Durée
1 half day
Lieu
Lausanne/Your place
Format
In-Person
Introduction
Why does B2B branding matters?
Branding isn't just about a logo or slogan; it's about creating a strong, compelling identity that resonates with your target audience. A well-executed branding strategy can improve your visibility, increase your credibility, attract key customers, and ultimately drive conversions.
Inefficient B2B branding often suffers from the following symptoms:
- The brand does not stand out and is not recognized in its market.
- Communication lacks coherence.
- The visual identity does not convey an image of trust.
- The commitment is lower.
- Success is measured on metrics that are not very important (vanity metrics)
Our workshop allows you to overcome this, in particular by answering the following key questions.
Why is branding crucial for B2B marketing?
How to create a B2B branding strategy that connects with your audience?
How do you develop a cohesive brand story?
How do you capture your audience as soon as they interact with you?
What are the best practices for developing a compelling visual identity?
How to adapt your branding to different contexts?
Contenu
Overview of our workshop
Get the knowledge you need to build and implement a B2B branding strategy that generates significant results. During our workshop, we'll approach the matter through key challenges identified within most B2B companies in Switzerland.
01
Brand uniqueness
Define and communicate your uniqueness and your company's unique value proposition.
02
Visual identity
Develop a credible and coherent visual identity to represent your business at all times.
03
Business goals
Align branding efforts with business goals.
04
Data-driven approach
Rely on data to continuously refine your brand building strategy.
Why businesses love our workshops
Case study
Field examples for a concrete and realistic approach to B2B.
Tools and methods
The latest developments to ensure a modern and efficient implementation of your strategy.
Trends
Stay up to date with the latest B2B marketing trends in the industry.
Interactive sessions
Group activities, exchanges and Q&A sessions for engaging learning.
Theory and practice
Combine theoretical knowledge with practical activities.
Our approach
Research &Field experience
As experts in Swiss B2B marketing, our activities are supported by extensive research and industry insights. We are committed to sharing this expertise and a modern vision of B2B marketing, to ensure that our customers and partners stay in the race. Our book, based on interviews with more than 100 senior executives, highlights this desire to share and our dedication to helping businesses thrive.
Are you interested in other topics?Discover our top workshops
Our services
As B2B specialists, we are experts at the crossroad of communication, marketing & sales
Communication & Content
Become (and remain) visible and shine in your markets
Lead Generation & Management
Capture the interest and demands from prospects in your markets to nurture relationships
Sales Activation
Boost and support your sales team with marketing so that they perform at their best
