Communication, in the context of customer experience, is how you are going to get your prospects to trust you and buy from you. Discover the secrets of effective communication that translates your strategic positioning in a way that resonates with your audience; especially the ones you want to see enter your pipeline.
EN
B2B communication and messaging
Interactive workshop
Do you know the difference between positioning, branding, branding, and messaging? Are you struggling to decide what type of message to apply in what context, depending on the channel or your interlocutors?
Durée
3 hours
Lieu
Lausanne, or on your premises
Format
Face-to-face
Introduction
Why the Messaging in B2B
Effective communication is the cornerstone of successful B2B marketing. With growing competition and constantly changing customer expectations, clear and convincing communication is crucial. Did you know that 90% of B2B buyers are more likely to engage with a message that directly addresses their needs? This makes it essential for businesses to create messages that resonate and prompt action.
How do you create messages that resonate with your B2B audience?
What are the best practices for testing and refining messages?
How to personalize communication for different segments and decision makers?
What are the latest tools and techniques for effective B2B communication?
Contenu
Overview From the workshop
B2B communication is distinct from B2C communication. It involves understanding complex decision-making processes, speaking to multiple stakeholders, and conveying value in a clear and concise manner. Mastering these nuances is critical to capturing and holding the attention of your audience.
01
Create messages adapted to your target audience
Learn how to create messages that reach directly to your target audience.
02
Engaging stakeholders
Learn how to involve different stakeholders. Message development requires contributions from executives,, product, marketing, sales managers, and more.
03
Customization techniques
Explore ways to personalize your communication for different segments and decision makers.
04
Case studies
Discover successful B2B communication campaigns and understand what works and why.
Why businesses love our workshops
Case study
Field examples for a concrete and realistic approach to B2B.
Tools and methods
The latest developments to ensure a modern and efficient implementation of your strategy.
Trends
Stay up to date with the latest B2B marketing trends in the industry.
Interactive sessions
Group activities, exchanges and Q&A sessions for engaging learning.
Theory and practice
Combine theoretical knowledge with practical activities.
Our approach
Research &Field experience
As experts in Swiss B2B marketing, our activities are supported by extensive research and industry insights. We are committed to sharing this expertise and a modern vision of B2B marketing, to ensure that our customers and partners stay in the race. Our book, based on interviews with more than 100 senior executives, highlights this desire to share and our dedication to helping businesses thrive.
Are you interested in other topics?Discover our top workshops
Our services
As B2B specialists, we are experts at the crossroad of communication, marketing & sales
Communication & Content
Become (and remain) visible and shine in your markets
Lead Generation & Management
Capture the interest and demands from prospects in your markets to nurture relationships
Sales Activation
Boost and support your sales team with marketing so that they perform at their best
